AWE作为家电和消费电子的盛宴,也是行业发展趋势的一个切口。在2023年的AWE展上,洗地机是今年最炙手可热的品类。
厂商们对这一类别的产品所倾注的用心程度足以证明一切。
为了更直观展现自家洗地机的清洁力,某洗地机品牌销售人员们在地面上狂洒绿豆和辣椒酱,手持的洗地机轻推过后,打开集尘箱和水箱,绿豆和酱料污水被分别收集到两处,干湿污渍的清理过程被直截了当呈现。
还有的厂商在展台C位铺设了大片的瓷砖、地毯、木质地板模型,数名销售人员卖力推着机器演示,力证产品在多种地面场景下均能完美胜任。短短几个小时,产品电量便使用殆尽。
疫情之后,洗地机这一赛道逐渐被科沃斯旗下的添可验证,吃下了50%以上的市场占有率。为了把市场蛋糕做大,行业中随后出现了大量的洗地机品牌,各家背景各异
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